Why Making Mistakes is Good for Your Business

When I sent out last week’s newsletter, it was pointed to out to me that there was a little hiccup in the greeting. Maybe you noticed it yourself and maybe you didn’t. (To be honest, I didn’t even realize it at first.) The opening of the email looked a little something like this:

Hi Kristen,

Hi [first name],


I briefly thought about sending out another email right away acknowledging or apologizing the mistake. Then I thought about how many emails I get that contain broken links, misspelled words, or small errors like this. Not a big deal.

What I decided to do instead was use this example to illustrate three important lessons about business-building. Many of you are building your own businesses out there, so there are 3 little lessons I want to offer about this experience.

1. It’s okay to make things easier for yourself. The truth it, my team and I don’t type your name directly into every email we send you. We use a software platform that makes it really easy to send emails to a whole bunch of people at once while adding personalized elements such as your first name. And although errors happen once in a while, this process is by and large far more accurate than typing in everybody’s name and email address manually.

When you want to grow and expand, you have to look for ways to streamline the process. There just aren’t enough hours in the day, and you have more important and exciting elements of your business that need your attention.

2. Businesses are run by real people! And real life happens to real people. We are beautifully imperfect and that’s what gives life character. When things don’t go exactly as planned in your business, remember that you’re a real person too. Greet yourself with compassion and a smile. In the end, most mistakes are anything but emergencies. In fact, many mistakes largely go unnoticed by everyone except you.

3. Growth is a process. When you’re building a business, starting at the very beginning is a very good place to start (Thanks, Sound of Music). No matter how savvy or prepared you feel to dive in, there will be things you learn along the way. There will be plenty of things you try that seem to fail. You’ll let some of them go, others you’ll refine and try again until you get it right.

Even the largest and most successful companies in the world aren’t sitting back on their laurels. They’re constantly changing, innovating, and tweaking the way they operate to see how they can be better. You are always in the process of growth.

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