The 4 Essential Marketing Tools a Yoga Teacher Needs
As a yoga teacher who is interested in growing your business, I bet you’ve got some questions about marketing.
How do I get more followers on Instagram?
Should I be building an online teaching platform?
What the heck is Mailchimp?
I. Hear. You. Marketing was one of the areas where I had the least experience when I started my own yoga business, and--wow--have I had an education in it the last few years.
The reason you probably find marketing overwhelming is because with all the products and platforms out there, all the things you COULD be doing, it’s hard to know which are the RIGHT things to be doing.
So, let’s get back to basics and take a look at the essential--and only the essential--marketing tools a yoga teacher needs:
Yep, confidence. It’s totally free and there’s no fancy tech involved. Being confident is the cornerstone to any marketing efforts you make to build your teaching career.
Because we are naturally attracted to confidence. When someone is grounded in their own worth and the value of what they have to offer, we buy into that value too.
For example: Let’s say you’re speaking to a head of HR about adding a corporate yoga class to their company. If you are 100% confident in the benefits of what you have to offer, if you know with deep conviction that you can make employees’ lives better through a weekly yoga class, then everything--the way you speak, the material you present, the way you discuss pricing--will reflect your passion and sense of self-worth. Provided other factors like budget line up, you’ll be teaching at the company in no time!
#2: Business Card
Now that we’ve laid the foundation for solid marketing efforts, let’s move on to the few tangible items that it’s important to have. The first is a business card, especially if you are looking to teach private yoga.
What does a business card do? It’s a physical reminder of an encounter with someone. In an ideal situation, a business card follows a great in-person conversation and provides its recipient with enough information to follow up with you if they want to learn more or work together.
A business card should contain your name, role, and basic contact info. Especially if you’re just starting out, don’t try to make the title of your role too clever. Stick with “yoga teacher” or “yoga instructor” so that a quick glance at the card makes it obvious what you do and why this person might want to work with you.
As for contact information, it’s your call to decide how much to include. I don’t recommend putting your home address, and I’d consider whether you want to add your phone number if you just use one personal line. An email address is a must, and a website address is also great.
You can design a great-looking business card on Canva for absolutely free and then upload it to one of many sites that create inexpensive, good-quality business cards. Using Canva for design will also allow you to be consistent across your marketing by using the same fonts and colors. When you’re just getting started, being consistent is more important than having flawless graphic design.
This is probably the most controversial of the tools I’m including here today, as I do know some studio owners don’t put much stock in yoga resumes. However, having a resume is important for a few key reasons.
First, every other industry that I know of uses a resume. It is a mark of professionalism in the field. If you have a resume, whether or not you get hired based on its contents is not the point. What matters is that you are clearly presenting yourself as a professional who respects yourself and what you do. That is going to translate into being respected by the people who work with you.
Second, there are plenty of corporate-owned yoga studios out there, not to mention the whole world of corporate yoga. In many cases, the expectation will be that you follow more standard business practices and procedures, one of which includes--you guessed it--a resume.
Third, a yoga resume is a bit of a pain to create, but it’s super easy to update and keep current once you have the basic formatting in place. So rather than wait for a studio to request a resume and then freak out about sending one, you can spend 5 minutes making sure it’s current and then send it off.
Resumes should always be in a PDF format, not Word or anything else! This makes sure it looks just as beautiful on someone else’s screen as it does on yours. :)
Sooner or later, you are probably going to want to have a website that contains your schedule, special events, contact info, and maybe something like a blog or link to an email newsletter.
However, you do not need to have a website in order to get hired as a yoga teacher.
Let me repeat that, because it’s really important that you don’t let this hold you back.
You do not need a website in order to get hired as a yoga teacher.
It is possible to spend hours and hours (and hours) tangled up in the back end of website-building, especially if you don’t have much experience and are trying to do the whole thing yourself.
You could be spending all of that time and energy doing so many other things to move your career forward.
Keep this simple. You can start with a simple one-page website that has a short bio, a nice picture, and a way to contact you. If you have a regular teaching schedule, you can include that as well.
Remember that this is only the starting point. You can expand a one-page site to three pages later on. But it’s better to have something clean and simple that’s ready to go rather than spending tons of time, effort, and possibly money on a website that looks sloppy, is only half-finished, or takes months to complete.
Secret Sauce: Intention
There is one more essential marketing component for yoga teachers, that secret sauce that streamlines your process and helps you stay focused, and that’s intention. Every time you’re creating some piece of marketing content, make sure you know what the purpose behind it is. Get clear about what it will help you accomplish. This will help you avoid the FOMO of the social media train and will also clarify your branding (it’s a scary word, I know, but it really just means knowing who you are and who you’re talking to). When you have intention, the answer to the question “Why am I doing this?” comes easily. If it’s a struggle, that may be a sign that your approach is somehow off-track.