The 4 Essential Marketing Tools a Yoga Teacher Needs

As a yoga teacher who is interested in growing your business, I bet you’ve got some questions about marketing.

How do I get more followers on Instagram?

Should I be building an online teaching platform?

What the heck is Mailchimp?

I. Hear. You. Marketing was one of the areas where I had the least experience when I started my own yoga business, and--wow--have I had an education in it the last few years.

The reason you probably find marketing overwhelming is because with all the products and platforms out there, all the things you COULD be doing, it’s hard to know which are the RIGHT things to be doing.

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Why Making Mistakes is Good for Your Business

When I sent out last week’s newsletter, it was pointed to out to me that there was a little hiccup in the greeting. Maybe you noticed it yourself and maybe you didn’t. (To be honest, I didn’t even realize it at first.) The opening of the email looked a little something like this:

Hi Kristen,


Hi [first name],


Oops.

I briefly thought about sending out another email right away acknowledging or apologizing the mistake. Then I thought about how many emails I get that contain broken links, misspelled words, or small errors like this. Not a big deal.

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How to set rates for private yoga students.

I recently got a question inside the Yoga Teachers Who Mean Business FB group about setting rates for private yoga students.

Should your private rate vary based on the market you’re in, or should it simply be a reflection of your worth?

The answer is: probably both.

The “going rate” for private yoga sessions can vary widely from person to person. Some folks feel happy providing their services for $30/hour, while others are comfortable charging $200+/hour without blinking.

So how do you know what rate is right for you?

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Do you have students or clients?

This past weekend, I had the chance to unexpectedly connect with a good friend and fellow teacher of mine. I’ll call him Brian, because that’s his name. Brian is a passionate and dedicated yogi who is always up for a meaningful conversation about any aspect of yoga.

So, Brian and I are having one of our long, meandering discussions, and at some point, he starts talking about how, as a yoga teacher, he doesn’t have clients. He has students.

This kind of blew my mind.

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How to truly unplug and let go while you’re traveling.

I’ve just returned from a 10-day vacation to Italy with my husband, Greg, and I am doing my best to maintain the mindset of the siesta and la dolce vita back here in the States.

Traveling is high on my list of life priorities: not only because I love experiencing other places, cultures, and food, but also because travel gives me much-needed opportunities to disconnect and take breaks. I’m the type who doesn’t need two full days off every week, and I can definitely put in long working hours from time to time. But when I unplug, I fully unplug - like not just turn out the lights but shut down the circuit breakers unplug.

That’s not always easy to do, and I’ve had to cultivate specific habits and a certain mindset in order to take full advantage of the rest that vacation has to offer. Below are my top tips for taking full advantage of your travel as a way to recharge your batteries.

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Baby’s Got a Brand New Home!

It’s here! It’s here!

If you’re reading this post, then you’ve already made it to the brand-new home for Edge of the Mat. 

Please have a look around. Read a few blog posts or grab a free resource. Stay awhile. Tell a friend.

The new Edge of the Mat came together in a single week, through a 5-day process with June Mango Design Boutique (who I highly recommend!). My husband Greg took most of the photos on the site, and other images are contributed by Dan Cohen and Skyler June. (Thank you!!)

I was recently reminded of how easy it is to blow through our accomplishments without ever giving them the recognition they’re due. This is especially common for people who are always moving forward and looking for the next challenge to tackle. 

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The one word that could transform your yoga business

As a yoga teacher, you’re likely working in some pretty casual environments. The office uniform is leggings and a tank top. When you want to talk to your boss, you send a text. There’s a lot of freedom and flexibility, on the mat and off. There’s not a ton of structure, which as a yoga teacher, probably appeals to you. But what happens when a lack of boundaries equals text messages in the middle of the night? Or accepting classes that overcrowd your schedule and have you running all over town? Or continually bailing on plans with friends and family to help a studio out?

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How to get a better night’s sleep: Health Tips for Yoga Teachers Episode #4

In this final installment of Health Tips for Yoga Teachers, Sara Biondello and I move away from nutrition and onto another serious health topic: sleep. We talk about how yoga teachers can consistently get a good night’s sleep, even when their schedules are constantly changing. If you could use a little pick-me-up at the tail end of 2017, this episode is for you.

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How to Build Better Communication Skills: 3 Texting Tips for Yoga Teachers

Texting. Let’s talk about it. Texting is one of the most common ways that yoga teachers communicate with their studios (owners and managers), as well as with their private clients. Texting is convenient for last-minute schedule changes and sub requests. It’s a fast and easy way to reach anybody, anytime. It’s a vehicle for starting a conversation without the vulnerability of being face-to-face.

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