As a yoga teacher who is interested in growing your business, I bet you’ve got some questions about marketing.
How do I get more followers on Instagram?
Should I be building an online teaching platform?
What the heck is Mailchimp?
I. Hear. You. Marketing was one of the areas where I had the least experience when I started my own yoga business, and--wow--have I had an education in it the last few years.
The reason you probably find marketing overwhelming is because with all the products and platforms out there, all the things you COULD be doing, it’s hard to know which are the RIGHT things to be doing.
When I sent out last week’s newsletter, it was pointed to out to me that there was a little hiccup in the greeting. Maybe you noticed it yourself and maybe you didn’t. (To be honest, I didn’t even realize it at first.) The opening of the email looked a little something like this:
Hi [first name],
I briefly thought about sending out another email right away acknowledging or apologizing the mistake. Then I thought about how many emails I get that contain broken links, misspelled words, or small errors like this. Not a big deal.
Should your private rate vary based on the market you’re in, or should it simply be a reflection of your worth?
The answer is: probably both.
The “going rate” for private yoga sessions can vary widely from person to person. Some folks feel happy providing their services for $30/hour, while others are comfortable charging $200+/hour without blinking.